“Today’s fast paced world.” Yeah, it’s probably the worst cliché in the book.
Is it inaccurate? Nope.
Naturally, as business kicks back into gear across the country, coffee consumption outside the home is finally returning to pre-pandemic levels.
Story time.
I’m an entrepreneur. The first place I personally remember encountering good-quality, ready to drink coffee in a can was in a streetside vending machine in the financial district of Tokyo, some years ago.
This mysterious can of ready to drink coffee had a photo—an actual pop-up, full-body photo—of Tommy Lee Jones on it.
I bought it. Obviously.
I ended up drinking a few cans a day for the next few weeks.
Good tasting ready-to-drink coffee? That was news to me. I mean, this was back before the “cold brew” terminology was being bastardized by every food and beverage company in America.
Before Sonic rebranded their coffee-scented ice cream sauce as “cold brew.”
Before you could practically buy “cold brew” at Chuck E. Cheese.
(Okay, maybe you can’t. but it wouldn’t surprise me at all. By the way, did you know the E. stands for “Entertainment?” His name is Charles Entertainment Cheese. Anyway, back to the lecture at hand.)
Other than Starbucks’ weird tasting canned energy drinks, the ready to drink coffee I typically encountered stateside looked like… well, actually they all looked—and more importantly, tasted—like energy drinks. Not coffee.
At all.
Fortunately, ready to drink coffee has come a long way since the dark days of the 2010s. For time-pressed entrepreneurs who need an extreme caffeine boost from their coffee, we now have options like Black Insomnia’s ready to drink cold brew.
Why’s it so great for people like us?
First of all, unlike a lot of those coffee-colored energy drinks out there, Black Insomnia’s ready to drink cold brew coffee is actual, cold-brewed coffee—brewed for fourteen hours with cold spring water.
Packing 210mg of caffeine—more caffeine than a towering venti caffe latte at Starbucks, and without the 5 gallons of milk—Black Insomnia’s dairy-free, ready to drink cold brew is as energizing as it is refreshing and convenient.
As an entrepreneur, it’s perfect to have on hand when you’re on the road.
It’s easy to stash a can of Black Insomnia in your briefcase for when you need some quick, last minute energy before a make-or-break meeting with that one client—you know the one I’m talking about.
Hey, it’s a hell of a lot easier (and less “splashy”) than schlepping cold brew around with you in a travel mug or a thermos.
Even better? At only around $4 bucks a can for a 12-pack, it’s more affordable (and more convenient) than buying those $5 a can coffee-flavored drinks at the convenience store or a gas station.
It comes in both a natural cane sugar-sweetened and a pure, unsweetened, just coffee form.
Which will you choose? Check out Black Insomnia’s ready to drink Cold Brew coffee in the shop.
